How often do you take action in your internet marketing business? Are you a weekend warrior? Does the thought of making money online merely sound good to you? or are you in the trenches everday taking action?

There are a lot of good theories out there that sound absolutely amazing, but ain’t worth the blog they are posted on. Sound harsh? maybe, but if you’ve spent some time actively working on your blog or whatever it is you’re doing, all you have to do is track your results to know what works from what doesn’t.

You don’t have to buy every product in the market place to find out either. Pick a strategy and gun it for a week and you’ll be able to see whether or not it ’s worth the time or effort. Often times I hear of and from many people who are just starting out with internet marketing and the story remains the same…

I just started writing a blog and I know it’s only my first week, but I’m not seeing any real traffic yet or I haven’t made a sale yet.

So many people are struggling to make money on the internet because in their minds it’s still just a good idea, it hasn’t become a real business to them yet. This internet thing just sounds like a way to make some quick cash without making any committment or putting forth any real effort.

Well just to put it to rest the ‘theory’ concerning making money on the internet is real. The question is: when does it become real to you? You see your job is real to you. You go to work… you get paid. Only problem is that you can’t write your own paycheck. You get what they give. Period.

With internet marketing the same applies except, you can write your own paycheck, but now that you’re the boss there’s no one to make you get out of bed and DO it.

I’m sure that if someone took out an ad in the sunday times looking for someone to help them build their business online, people would probably flock to it because they don’t have to commit to actually building the business, but they would be able to do the minimum and get paid.

Problem is that doing the minimum would only earn them minimum wage. Crazy world, but that’s how it is.

So if internet marketing is more than theory to you and you’re committed to building a real business that makes real money…

Get real with it.

Nando

There are a ton of people out there with the mistaken assumption that if you just drive more traffic to a losing offer you’ll make sales. Well first of all you have to consider the offer… is it targeted to the right people? Is anyone even interested in the offer itself? If this is the case what can you do to increase website conversion and beef up your bottom line?

How frustrating it can be when you spend a  good amount of time doing everything you can to get visitors to your website to the point of almost pulling your hair out to make a sale and nothing happens. It almost makes you want to quit sometimes doesn’t it? But you know better than that so you keep at it and still nothing. What gives?

As I mentioned earlier perhaps the offer is not targeted to the right people. If you’re targeting PPC products and services to an SEO crowd I don’t think it’s going to work out to good. The same could be said for targeting list building products to an adsense crowd, somehow your conversions may not be what you’re expecting.

Now that was just one area you might want to consider, you may also want to look at the sales copy on the site your promoting. The product could very well be spectacular but if the sales letter only draws yawns and question marks the likelihood of seeing any conversions will be minimal at best.

In addition to the sales copy not pulling the way you need it to, there’s also the possibility that you’re selling the sales page before your prospect gets to the sales page. It’s important to presell or soft sell your prospets so that clicking on your affiliate link seems more like a good idea in their minds versus a high pressure pitch from you.

More traffic is not the answer for a weak offer and if you want to drastically increase website conversions that will take your internet business to a whole new level of profitability check this out.

Have you ever read an insanely long blog post or article that you clicked away from before you reached the end of the article? What happened, was it the content? Was the quality of the article poor or do you just have a hard time concentrating longer than 300 words?

If you are going to write content for a living especially on a blog it’s important to remember that most people have a hard time staying focused long enough to read articles or blog posts longer than 300 words.

So this means that you have to write in short info blasts that get to the point and keep your readers coming back for more. Have you ever gotten an email that read like a short novel? Do you read every word or just skip right to the link or the P.S.?

What’s the first thing you think about the next time you get an email from that person? Nice guy, but the mails are too long. See ya. The same thing happens with blog posts and articles. If the posts or articles are too long than two things will happen:

1. Your reader will click away long before they reach your bio box in your article

2. After they read that epic literary masterpiece on your blog, they ain’t coming back.

Why?

They just don’t have the time. One of the things that the internet facilitates is speed. When you do a search online it’s because you want to condense the time frame needed to find what you’re looking for right away. It’s the same way with your blog readers, if you can give them short info blasts that satisfy a question that was on their minds… they’ll be back.

An upside to this is that you don’t have to spend hours writing one or two posts. You can break up your material into easily digestible and actionable chunks that will benefit your readers far more than an all out brain dump.

To your Effective Article Writing Success,

Nando

Just a quick post to highlight the value of taking action and the simplicity of finding and testing a niche. I recently visited the Warrior Forum and came across a post requesting a critique of a new blogger blog. The blog is focusing on the hip hop  niche. The layout was pretty smooth and I found it to be tastefully done.

However the point here is that the person who put it together is new to marketing online. What they’ve done anyone can do and it just illustrates the possibilities that are available to you. If you are in the process of considering a niche but you’re not sure how it will do, start a blog on blogger and see how the market responds.

Once you get some feedback then you can tweak it until it provides the value your marketplace is looking for. If you find that you are getting a good response and have a way to monetize your blog effectively, you may want to consider taking it to another level and setting up a WordPress blog on your own domain with Blue Host or HostGator.

This will allow you to brand your site without .blogspot.com behind your name and it will make it easier for people to remember your domain name. You can also create a newsletter and start building a list so that you can inform them of new content and special offers related to your chosen niche.

The best part about doing it this way is that it’s free and when you’re ready to move up and take it to another level you can always copy and paste the content from the free blog to your hosted one.

To your Internet Marketing success,

Nando

When you hear conversations about getting traffic to a website, you hear social bookmark this and social network that. You hear write articles and submit to directories and pay per click. There are classified ads and traffic exchanges as well forum marketing and blogging… but…

What about offline advertising?

Did you know that the best kind of viral advertising is word of mouth? You know the old you tell two friends and they’ll tell two friends and so on and so on? Who knew that clairol commercial would have such far reaching ramifications. Anyway back to the discussion.

You can still print up business cards for free with vista print and hand them out to everyone you come in contact with or leave them in publications in the doctors office, the local car dealer, auto repair shop or at the local supermarket.

Flyers are pretty cheap to make and can be used in your neighborhood as well. You can even purchase a classified ad in your local newspaper to get the word out.

How about this… writing and submitting articles for publication in related offline magazines. That could easily boost your credibility for sure and the traffic that comes from those advertising methods is type in traffic. Meaning no competition for keywords, your prospects will just type  the url of your website directly into their browser and go right to your site with no distractions.

These traffic generation strategies still work, especially in conjunction with all of the other methods discussed earlier. So if you’re still struggling to get traffic to your site try adding one of these offline suggestions as a new dimension to your traffic plan.

To Your Traffic Generation Success,

Nando

You’ve just finished putting the finishing touches on your latest ebook or free report and it’s all set and ready to go, but…

Maybe you’ve just finished reading an interesting post on a forum and while you know how you want to respond in your mind, the minute you get to actually typing out your response… your mind draws a blank.

Perhaps you had an idea for a really interesting blog post and just as you begin to start typing it out… poof!

All of sudden what you wanted to say “magically disappears”.

Has this ever happened to you?

Fear not it happens to every one at some point in time. The problem is not that you don’t have a good idea or a good product, the problem rests with…

Overthinking.

We may feel that although we have a good idea for a blog post or product somehow it could still be better. After all, you always here people complaining about the lack of quality products online or someone makes a negative comment about someone’s idea.

The fear of rejection and disapproval cause us not to ‘give it a shot’. However how will you know if the shot will go in, if you don’t take it?

Overthinking can cause you to go from a state of confidence and resolve to fear and tentative action. It’s amazing how easily we can talk ourselves out of taking action even though we may have had a moment of clarity and decided to go for it.

Don’t talk yourself out of success. There are many products online that could be better, but the one or two suggestions that you did get could be the catalyst to bigger profits. So was it a total waste? No.

The biggest obstacle to success online or anywhere else is what we think and how we respond to what we think.

To your success,

Nando