If you want to generate a truckload of traffic to your site with article marketing there are a few things you might want to do, but there is one thing you don’t need in order to write traffic generating articles.

Effective article marketers have managed to develop the ability to write articles that follow a simple formula and then use that formula over and over again to generate massive traffic.

The formula is simple and it’s not anything that you haven’t heard of before, but it’s often overlooked due to the overflow of information regarding article marketing.

It’s the A-I-D-A formula. Sound familiar? Remember what the letters stand for?

Attention. Interest. Desire. Action.

If you can follow this simple formula when you sit down to write your articles than you will consistently be able to move your readers to take the action you want them to take.

So if you write your articles following the simple AIDA formula, the one thing you don’t need to is to be a world class writer.

You don’t have to sit down and crank out literary masterpiece after literary masterpiece in order to effectively generate the kind of traffic that would cost someone a small fortune in pay-per-click to get.

As a matter of fact if you can get in the habit of writing your articles by following this simple formula, you’ll actually be able to write them faster.