Marketing your business online requires coming up with a strategic plan for profitable results. When it comes to marketing online versus offline there are many similarities, so understanding basic marketing principles can go a long way towards increasing your businesses exposure.

Many of the top copywriters for the internet employ many of the same techniques that are used in direct marketing offline. When designing your website for mass exposure, it is important to make sure that the content is focused strictly on the market you’re targeting.

While it is important to provide solid information for your audience, the question you have to answer is: “what is the purpose of my website?” Do you want to create a portal for information seekers or do you want to sell solutions to the problems of a specific market.

The difference between these two types of sites is massive. When it comes to buyer psychology it’s important to remember that a confused mind… does nothing. So if your objective is to sell products to a specific market, but your website is targeting more than one market, than the conversion rate of visitors to buyers will be very very low.

However, note the contrast and vastly different results a tightly targeted and content specific website yields. Take as an example any number of one page websites that sell a particular solution, conversion rates of visitors to buyers immediately increases and often with far less traffic.

There is a stark difference in profitability between these two kinds of sites. A simple example would be to consider this. Website A makes 1 sale for every 100 visitors a day and website B makes 5 sales for every 10 visitors a day. Site A is getting far more traffic and less sales and site B is getting far less traffic and more sales. Which would you rather have?

So when it comes to marketing your business online it’s important to draw up a strategy that will allow you to effectively maximize the amount of traffic coming to your site. Your time is money, so it is of utmost importance that you get the best return on investment for your marketing efforts.

To Your Marketing Success,
Nando