In this article you’ll find a short list of creative ways that you can use to increase the exposure of your internet marketing business.

Publish your e-zine in pdf format. You could place more articles within each issue. Publishing your ezine in pdf format allows you to include graphics and can give you an opportunity to generate more income by offering other businesses full color ads within your ezine.

If you have a product that isn’t generating a good amount of sales you can include it as a bonus with another offer or service.

Before you include it with the higher converting offer, be sure to include ads for your business within the product. It’s a great source of free advertising and increased exposure for your internet marketing business.

Swap ads with other internet business owners in your autoresponder. Place a short classified ad that you can put at the top or bottom of each others autoresponder sequence.

Share your content with other webmasters and ezine owners in your niche. You could share articles, lists, etc. Each webmaster could include a resource box leading to an affiliate link or related offer at the end of the content.

Inside your products you could offer to place advertisements for other online businesses, however before you just go ahead and do that ask the other party to do the same for you.

Keep in mind that it’s important to make sure that the businesses you trade ads with are targeting the same audience.

Offer free tips. You can offer your free tips on a daily, weekly or monthly basis, but make sure that the tips are relevant and related to what your business has to offer. You can write a short ad to include at the beginning or end of your emails.

Start a forum on your blog or website and offer free daily e-classes. If you pick hot topics that people are interested in learning about this will keep visitors coming back to your blog or website regularly.

Build your own directory of websites focusing on a specific subject. You can give your visitors an opportunity to link back to the directory by adding it to their own website.

Place a banner or text link ad at the top of the home page for the directory. With this idea you can build lots of backlinks to your website fast and get massive exposure for your ads.

This question has been hotly debated since newsletters and ezines started being used as a way to build value for email subscribers.

Do I use a  single or double opt-in for my newsletter?

Well, let’s first go over how each type works before we tackle that question.

Single opt-in is where you send a subscriber to an opt-in box where they plug in their email and name and click submit. From that very moment that they hit that submit button they are automatically subscribed to your e-zine.

Double opt-in takes it a step farther.

After they fill in their information and hit the submit button, they will then get what is called a confirmation email sent to their in box. In order to get into your e-zine or newsletter as a subscriber, they have to click a link in that  confirmation email, otherwise, they are not subscribed to your e-zine.

That is the difference between single and double opt-in.

Now, to those of you who are new to this game, you might be thinking
that double opt-in is an extra, useless step that only makes it harder
for people to opt-in.

What if they don’t get their email? What if they don’t know how to click on the link? What if they’re afraid to click on the link because of a virus or Trojan or something?

What it they give a phony email address?

Ah, that could be a problem eh?

Unfortunately, many people out there want something for nothing. If
you offer an e-zine, especially if you are offering a free gift for people
who sign up, you are going to get a certain percentage who will give a
phony email address just to get to the download page where they can
get their free gift.

Now, you might be thinking, “Okay, that’s not so terrible. So they got
a free gift out of me? So what?”

Well, there’s still one more problem with this scenario. See, not only
did they get the free gift out of you but they also gave you a phony
email address. Remember that?

But what if it’s NOT a phony address? It may not be THEIR email address, but it MAY belong to somebody else.

Are the lights coming on a little bit more?

What do you think is going to happen when this person, whoever they
are, a person who doesn’t know you or your e-zine from Adam, gets
YOUR e-zine in THEIR email?

Can you say “SPAM?”

And they would be perfectly within their rights. Remember, they
didn’t ask for your e-zine to be sent to them so as far as they are
concerned, it IS spam.

In other words, with single opt-in, you are risking having your
business shut down because of spam complaints.

Yes, with double opt-in you are going to lose some potential subscribers because they either won’t want to click on the link, don’t know how to click on a link, or don’t even get your email. But if you’re using a good autoresponder service, the problem of email delivery is the last thing you have to worry about.

Naturally, it’s your decision to use either single or double opt-in. I just
personally don’t recommend using single opt-in as it opens up the
potential for way too many problems.

It’s tough enough as it is when you’re just getting started.

In The Trenches With You,

Nando

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