Making money online can seem ridiculously hard and no matter what forum you go to there is always a group of frustrated newbies that are just pulling their hair out trying to make it work.

I know, I used to be right in that crowd until I figured out the secret.

Sounds mysterious doesn’t it? Well truth be told, it’s more of an oxymoron than a secret. So what’s this big secret?

The secret to making money online is not to ask for it. ???

I can just hear you scratching your head and thinking what in the world is he talking about? After all if you look around my blog it’s so monetized that CPA networks reject me. LOL

So let’s talk about this for a second. Some of the biggest names in the internet marketing industry give away some of their best content and software and yet they steadily clean up in what’s supposed to be a crowded market. How is that possible?

The mystery sauce that makes it all happen is value. To be more specific, it’s about providing value up front. What do I mean by that? Simply put, if you can provide enough value up front to your audience, when an offer is presented there is less resistance.

The shift goes from trying to make a sale to making a recommendation that enhances the value that was given away up front. All too often, myself included before I understood this it was all about trying to make a sale, without taking into consideration the needs of my audience.

If you haven’t made any sales or are finding it difficult to get the ball rolling, ask yourself: “What kind of value am I providing as an incentive for my audience to respond to my offers?”

I can tell you this much, once you make that paradigm shift, it gets a whole lot easier to make money online. To do this is a lot easier than you think, simply put yourself in your prospects shoes. How?

When you are looking to buy a product online, do you just buy from the first website you come across? In all likelihood the answer is no.

You want to know as much as you can about the product as it relates to your needs and what it will do for you, and then you start looking for the bonus. You want to get the most bang for your buck. True? I know, I do the same thing. So take a close look at the value you are providing to your audience up front and see how you can improve on that, cause the truth is, you can always improve on that.

Can i be totally transparent with you for a second? As you may have noticed there are lots of links and banners around this site that may give off the impression of asking for money, but the big picture is this…

If I can provide enough quality content up front that can help you build your business in some way, than you may be moved to reciprocate by taking advantage of the offers that I’m presenting to you. Simple. Nothing fancy.

Here’s the other part of the equation. If you don’t take advantage of the offers, I realize that it’s nothing personal and that maybe I need to…

a) provide more or better value

b) provide more relevant offers

c) both

In the very near future I will be setting up bonus packages that you will be able to choose from, should you decide to take advantage of the affiliate offers that I’m presenting to you. In addition to this, I will also be setting up more freebie packages that you may want to take advantage of, however those freebie offers will be available to email subscribers only.

So to wrap this up, look around you and pay close attention to the way the big guns in the industry market and reverse engineer the process so that you can apply it to your business for long term success.

To Your Future Success,

Nando

Ever respond to one of those sexy looking ‘freebie offers’ only to find out that once you’ve taken the time to jump through the hoops, there’s a fee and a sneaky little paid subscription offer deeply embedded in the fine print?

I don’t know about you, but whenever I come across those situations it irritates the heck out of me. If your gonna put up  a Free offer on your blog or whatever, then make it Free.

Now there’s nothing wrong with advertising a paid offer on the same page as the freebie, at least I have the option of choosing to ‘tack that on’ versus being forced fed something that I wasn’t particularly looking for.

The worst part about forced continuity is that it’s predicated on the fact that you’ll forget the expiration date of the subscription before your credit card gets banged for a monthly subscription fee.

There are two sets of thoughts that you have to deal with when you participate in one of these deals:

1. The nagging effort you have to put forth to remember the expiration of the ‘Free trial’ that looms in the back of your head. This is an unnecessary stress to deal with while you’re attempting to consume the product.

If you’re not in a relaxed enough state to take in the information, than the information will have little to no value. Time and money wasted.

2. The nauseating sensation that accompanies the surprise charge you forgot all about on your credit card bill. The first the thought that screams in my head is “da**it!” And the next course of action is you immediately begin scrambling to find the cancellation information.

Been there done that.

I’m not saying that you can’t have a monthly subscription to a service or newsletter, but when you bury that away in what is supposed to be a free offer, than your credibility and  the credibility of the internet marketing industry takes another blow. Making it harder and harder for newbies with hopes of making it online to get over the initial fears that are already associated with doing business online in the first place.

So to sum it up, Forced Continuity Is Crap!

If you would like to read more about this topic check out Michel Fortins’ Blog over at:

http://www.michelfortin.com

Take care,

Nando

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