Posts Tagged ‘sales’

Sifting Through The Crap and Finding The Truth

January 22, 2010 in Internet Marketing | Comments (6)

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There is so much information online about how to make money online that you could spend hours going from one product to the next and still not get the information you need to justify the amount of time you’ve spent on your quest. In addition to the time, there’s the amount of money you’ll spend as well. So what should you do?

First of all when it comes to turning your computer into a money making machine, there has to be a realistic level of expectation that has to be established before you do anything.

If you are acquainted in any way with the time and cost associated with starting an offline business, you’ll also be aware of the fact that brick and mortar businesses like a McDonalds, Dunkin Donuts, 7 Eleven or even your local mom and pop hardware store don’t start out in profit.

Often there is a considerable amount of time that will go by where in most cases there are negative gains for at least the first 1-5 years. If you’re able to break even in your first 1-2 years you’re actually doing pretty good, but that’s not the majority.

So if you’re seriously thinking about establishing a business online it’s important to come into it with the right mentality and perspective.

Having the proper understanding with regards building an internet business whether it be as a product vendor or affiliate will help you to get past one of the biggest problems in the internet marketing world and that is… false and unrealistic expectations.

Now having said that, the good news is that it doesn’t take that long to build a solid business online as long as you’re going about it from an entrepreneurial perspective.

You see, most people are o.k. with what I just said a moment ago until…

They come across all of the promises of instant riches and profits that many salesletters are filled with. Once they see this all logic goes out the window and after their first try they end up getting sucked into a money pit that involves spending dollar after dollar to find the pot of gold at the end of the rainbow.

Here are some realities that you need to understand and come to terms with if you want to build a real business online that will afford you the freedom of going full time and quitting your job.

1. No matter what product you buy with the exception of software for automation purposes, any system you choose to work with will always involve a need for traffic. Without traffic you don’t have a business, I don’t care how nice your website looks or what kind of copy you have on it, if nobody is looking at it… then it’s just another painting hanging on a wall in an art gallery.

2. You have to learn how to communicate with your target audience in order to provide any service of value. Think about it… if no one is looking for what you’re offering… you can forget about traffic.

3. You must establish your brand and build a following that will loyally support that brand. O.k. so you’ve got this great website up offering a widely sort after service or product that your target is willing to spend their money on but, there’s one problem…

You’re not the only game in town.

So now you’ve got to be able to distinguish yourself from other businesses that sell the same product, because if you don’t then you’re never going to acquire the needed amount of traffic to produce the sales and revenue that it will take to sustain your business.

At this point as you can see making money online is not some ‘brain dead anybody can do it’ type of business… it’s business.

So here’s what I’d like to do…

I want to create a comprehensive product that will help individuals to set up an internet business that will put them on a path to success within 6 months to a year. I’m not going to resort to any hype or b.s. because there is already enough of that available as it is, but I would like to ask for your help with this project.

If you were going to create a product that would teach individuals how to build a real business online…

a) What important information would you include in it?

b) What format would best suit the needs of those who buy it? (Video, pdf, audio, all of the above)

c) What would be a reasonable price point to go with so that the product is not devalued but relatively accessible to your audience?

d) Would you create a membership site or sell it as a stand alone product?

I have personally had the good fortune of being able to build a business online and generate a good 4 figure income that is steadily increasing and I would like to help others minus the hype to start their own business on the right foot and actually make money with it.

So if you could help me out with the questions above, I’d like to send you a couple of exclusive reports I’ve just created to show my appreciation.

I look forward to reading your responses and thanks so much for being a reader of my blog.

Sincerely,

-Nando


How Many Articles Do You Have To Write To Make Money Online?

September 2, 2009 in article marketing | Comments (0)

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How many articles have you written before you made any sales? Was it one or two, or maybe a hundred? Article marketing is certainly an effective way to make money online but it is not an over night deal. However there are ways to make quick money  with article marketing that don’t entail writing a million articles before you see cash flow…

One of the things you have to consider is the amount of competition in your chosen niche. How many other sites are competing with you for the same keywords? If you are in a highly competitive niche, chances are that you will have to submit anywhere from 100 to 200 articles in order to stand out as an authority and get the clicks that pay.

Equally as important is the quality of the article you write. If you just simply regurgitate already written information without putting a fresh twist or perspective on it, than be prepared to settle in for a long ride. However if you write your articles with a little bit of personality and viewpoint, you can gain your readers interest and attention which will grab you more clicks per article.

If you are willing to do niche research and keyword research you can find small segments of credit card ready buyers who are desperately seeking the information your providing who will click and pay. Just make sure that the product your promoting has a high conversion rate.

So if you’re using article marketing as your main source of traffic, just know that you’ll have to write a lot, so get comfortable with the idea. You may want to consider other traffic sources to supplement your efforts and get your content in front of as many people as possible without losing too much time.

To your article writing success,

Nando


Increase Website Conversion: Will More Traffic Increase Website Conversion? Maybe… Maybe Not

August 31, 2009 in Website Conversion | Comments (4)

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There are a ton of people out there with the mistaken assumption that if you just drive more traffic to a losing offer you’ll make sales. Well first of all you have to consider the offer… is it targeted to the right people? Is anyone even interested in the offer itself? If this is the case what can you do to increase website conversion and beef up your bottom line?

How frustrating it can be when you spend a  good amount of time doing everything you can to get visitors to your website to the point of almost pulling your hair out to make a sale and nothing happens. It almost makes you want to quit sometimes doesn’t it? But you know better than that so you keep at it and still nothing. What gives?

As I mentioned earlier perhaps the offer is not targeted to the right people. If you’re targeting PPC products and services to an SEO crowd I don’t think it’s going to work out to good. The same could be said for targeting list building products to an adsense crowd, somehow your conversions may not be what you’re expecting.

Now that was just one area you might want to consider, you may also want to look at the sales copy on the site your promoting. The product could very well be spectacular but if the sales letter only draws yawns and question marks the likelihood of seeing any conversions will be minimal at best.

In addition to the sales copy not pulling the way you need it to, there’s also the possibility that you’re selling the sales page before your prospect gets to the sales page. It’s important to presell or soft sell your prospets so that clicking on your affiliate link seems more like a good idea in their minds versus a high pressure pitch from you.

More traffic is not the answer for a weak offer and if you want to drastically increase website conversions that will take your internet business to a whole new level of profitability check this out.


Affiliate Marketing Tactics: 3 Things You Can Do To Increase Your Commissions

May 4, 2009 in Articles, affiliate marketing | Comments (0)

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Differentiating yourself in an extremely competitive market can seem like a steep hill to climb, but there are 3 affiliate marketing tactics you can use to increase your commission checks.

1. Use individual web pages to promote each product your marketing separately.

By individually showcasing each product or offer, you are ensuring that your visitors an undistracted while considering of what you’re promoting. With each offer on a separate landing page you increase the possibility of getting the sale. In addition to the commission, the value for the visitor is increased as they will be able to make an informed decision without any other distractions.

2. Free Reports

If possible try to position them at the very top side of your page so it’s hard to be missed. Create autoresponder messages that will be mailed to those who input their personal information into your sign up box. According to research, a sale is closed usually on the seventh contact with a prospect.

Only two things can possibly happen with this type of web page: the visitor buys or leaves the page and never returns . By emailing useful information  at certain specified periods, you will remind them of the product and they may buy later and you’ll find out that the sale is closed. Be sure that the content is directed toward specific reasons to buy the product. Do not make it sound like a sales pitch.

Focus on important points like how your product can make life easier and more enjoyable. Include compelling subject lines in the email.

Convince those who signed up for your free report that they will be missing something big if they do not avail themselves of your products and services.

3. Get Targeted Traffic

Now, if the person visiting your website has no interest whatsoever in what you are offering, they will more than likely move on and never come back. Write articles for publication in e-zines and e-reports. This way you can locate publications that focus on your target market and give you an opportunity to connect with your target markets interest.

Getting targeted traffic can be as simple as writing a minimum of 2 articles per week,  at least 300-600 words in length. By continuously writing and maintaining these articles you can generate as many as 100 targeted readers to your site in a day. Imagine the possibilities with just a little more effort!

Here’s an interesting thought to keep in mind, only 1 out of 100 people are likely to buy your product or get your services. If you can generate as much as 1,000 targeted hits for your website in a day, that means you should make at least 10 sales based on the average statistic.

The tactics listed above can be used quite effectively to increase your affiliate revenue, all it takes is a little planning and action.

To Your Affiliate Success,

Nando

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Create Wealth Online With One Of The Most Overlooked and Underutilized Skills In Affiliate Marketing


How Do I Start Making Money As An Affiliate?

March 30, 2009 in Articles, affiliate marketing | Comments (7)

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When you first took a look at affiliate marketing, the concept seemed so simple you figured you give it a shot. Nothing wrong with that, after all it doesn’t really cost anything to get started or so you thought. Now you’re at it for awhile and you’re thinking, where’s all this money people are talking about?

If you want to start making money as an affiliate, you ‘re gonna have to keep it simple. I know, easier said than done right? Actually it can be if you can wrap your mind around focusing on doing basic things over and over again.

As an affiliate you have to find a product people are looking for and sell it to them, not too difficult right? So how come it’s not working? There are a couple of reasons I can think of off the top of my head.

One, maybe nobody’s looking for the product your offering. Let’s face it, no matter how you promote it, if nobody is looking for it, you ain’t gonna sell it. Did that sound a little hard? Sorry, but it’s the truth.

The other reason that comes to mind is maybe you’re not driving enough traffic to your offer to begin with. Sales is a numbers game, plain and simple and if your numbers are low then you can’t reasonably expect to make any money.

If you want to start making money as an affiliate, stick to the basics. Promote products people are looking for and take a focused approach to driving traffic. Don’t try to do it all, because you’ll only be shooting yourself in the foot.

Now there is another reason why you could be struggling to make money and if you want to find out what it is, join me over at: http://copynprofitmarketing.blogspot.com to see what you need to do to start making money as an affiliate now.


Should You Write A Product Review?

March 3, 2009 in Articles, Blogging, Personal Thoughts, Product Reviews, Traffic Generation, affiliate marketing | Comments (1)

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Here’s a question that comes up often. “How do I review a
product without actually buying the product?”


This unfortunately is what gives Internet marketing a bad name; people reviewing products that they’ve never used or for that matter never even seen other than as a listing at Clickbank.


Now, you might be tempted to say, “But what if I want to sell a lot of
products at Clickbank? I can’t buy them all. I’ll go broke.”


Well, first of all, selling a product and reviewing a product are two
different things, though granted if you are going to sell something you
better be able to say something about it to people if they have
questions, unless of course you use the Adwords route.

In that case, they just go straight to the sales page. You just put up your 3 line ad and you’re done with it. You’re not lying. You’re just promoting.


But reviewing a product is telling somebody your personal experience
with the product. How can you do that unless you’ve actually used the
product? Anything you say will only be a lie. So if you’re wondering if there is a way to get around this, the truth is… you can’t.

Either buy the product and review it honestly or don’t buy it and don’t review it.


There’s really no gray area here. It’s black and white. You
either do it right or don’t do it at all.


Now, having said that, if you are going to review a product, there are
ways to do this so as to make the product review as effective as
possible.

Ultimately, you do want to make a sale from the review, unless the product is so awful that you would have a hard time recommending it to your worst enemy. In that case, I would review the product, warn people it is crap, but still give them a link to the site so they can check it out. Let them make the final decision.


So, just how do you go about reviewing a product so that the review is
not only believable but also effective enough to maybe make you sale?


Well, the most important thing about the review is to make sure you
include some bad things about the item you’re reviewing. If that is
making you scratch your head, bear with  me for a moment.


If a person reads a review on a product and every little thing about
the review is just glowing with praise, the person reading the review is
going to think that you’re just out to make a sale. But, if you include
some negative things in your review, they’re more likely to believe in
what you’re telling them.

Certainly you shouldn’t have trouble finding something about the product you’re reviewing that you don’t like. Just dig hard enough and you’ll find it, even if it is the greatest thing since sliced bread.

Believe it or not, writing reviews is one of the best ways to make sales.

To Your Success,

Nando

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