What determines whether or not you pursue the purchase of any given product online? Is it the sales copy, the graphics perhaps or is it…

The perceived value of the offer that is up for sale?

When you break any product down to it’s bare essentials, all you really have is the product itself which is probably in pdf, audio or video format, a salesletter to sell it, and the hope that the information contained inside will live up to your expectations in delivering on the goods.

Now when you take a moment to look at internet marketing from that perspective, what is it that makes the difference between a product that sells like gangbusters and a similar product that does nothing at all?

The perceived value of the offer.

If all of the products are basically the same, what is it that makes your credit card almost jump out of your wallet with an unrestrained desire to be charged when you see certain advertisements?

As previously mentioned, the perceived value of the offer when it is high enough will almost without fail cause your visitors to fumble for their credit cards every time to buy your product, like a drug addict in desperate need of a fix.

So how is this perceived value created and even more importantly how is it intensified so as to cause a frenzied response from your visitors?

One of the first things that can really get someone to almost go into a tailspin over an information product are really good graphics. I don’t know about you, but I’ve seen some graphics that were so captivating that it almost didn’t matter what the sales letter had to say.

But do you need graphics to generate a high impact response? Truth is… no.

What about websites that have no graphics, yet generate the same type of response?

Well placed high impact words and phrases appropriately grouped together and skillfully woven within a captivating story will almost always create an almost insatiable desire to want what you have to offer.

Ever read sales copy that was so riveting that you just had to keep reading to see if this just might be ‘the one’? As a matter of fact it’s so good that you can’t wait to get to the ‘buy’ button to get your hands on it as fast as you can.

But there’s more…

What about the price? You’ve heard it said: “You get what you pay for”. Well think about this, while it may seem easy to practically give away a product for peanuts, this almost always reduces sales, because when an offer is priced far below the perceived value of what it should cost, people instinctively will stay away from it.

It’s like having someone offer you what you perceive to be an expensive car for a cheap price. Instead of just jumping on the offer, your first reaction is to wonder:  “why is the car selling at such a cheap price?  What’s wrong with it?”

The same can be said for pricing your product too low.

How about this, you see an incredible offer that you would like to take advantage of, but money is tight right now so you’ll just have to wait, but just as you get towards the end of the sales copy, you find out that the offer is limited to the next 12 orders or the offer will disappear forever within the next 72 hours!

If all the other ingredients we talked about a moment ago were in order, there’s no way you can take the chance of missing out on what seems like a really excellent offer.

Next, good bonuses that really compliment the main product can send the perceived value through the roof when combined with all of the other components.

Testimonials or social proof along with a strong guarantee that basically says to your visitors, you’re NOT interested in trying to rip them off and are willing to assume all the risk and provide a no questions asked refund in the event that they are unhappy with the material, can turn an incredible offer into an absolute no brainer, you’d have to be crazy to pass this up kind of deal.

Your internet business success is riding on your ability to build value through perception and if you continually work to incorporate each of these points that we’ve just considered, the perceived value of your offers will induce more visitors to take action, more often, making you more money.

-Nando

Marketing is warfare and to the extent that you are able to discern the real intentions behind making money online, the truth is it’s about making money. As blunt, point blank and direct as that may sound an interesting principle still applies when it comes to succeeding as an online marketer…

Provide value that individuals would be willing to spend their hard earned cash for and you ‘ll make money online, but in order to make money online you have to provide value that individuals would be willing to spend their hard earned cash for. It all boils down to…

Providing value.

In order to provide value in the marketplace, you have to carefully guard your most valuable asset…

Are you giving this most valuable asset away for pocket change?

Do you even know what your most valuable asset is? Rest assured the Guru’s do and they’ve been able to wield it so effectively even you have marveled at it. Have any idea what it is yet?

Well I’ll tell you what, if you want to find out the answer to these questions, make sure to pick up a copy of my new free report entitled:

“The Underground Affiliate Manifesto”

Learning how to harness your most valuable asset online can mean the difference between financial independence and languishing in ambiguity without ever making more than a few dollars. Some of thoughts presented may be a little against the grain and somewhat controversial, but there is ample proof to substantiate the claims.

So grab your copy now and leave a comment and let me know what you think.

Yours Truly,

Nando

Making money online can seem ridiculously hard and no matter what forum you go to there is always a group of frustrated newbies that are just pulling their hair out trying to make it work.

I know, I used to be right in that crowd until I figured out the secret.

Sounds mysterious doesn’t it? Well truth be told, it’s more of an oxymoron than a secret. So what’s this big secret?

The secret to making money online is not to ask for it. ???

I can just hear you scratching your head and thinking what in the world is he talking about? After all if you look around my blog it’s so monetized that CPA networks reject me. LOL

So let’s talk about this for a second. Some of the biggest names in the internet marketing industry give away some of their best content and software and yet they steadily clean up in what’s supposed to be a crowded market. How is that possible?

The mystery sauce that makes it all happen is value. To be more specific, it’s about providing value up front. What do I mean by that? Simply put, if you can provide enough value up front to your audience, when an offer is presented there is less resistance.

The shift goes from trying to make a sale to making a recommendation that enhances the value that was given away up front. All too often, myself included before I understood this it was all about trying to make a sale, without taking into consideration the needs of my audience.

If you haven’t made any sales or are finding it difficult to get the ball rolling, ask yourself: “What kind of value am I providing as an incentive for my audience to respond to my offers?”

I can tell you this much, once you make that paradigm shift, it gets a whole lot easier to make money online. To do this is a lot easier than you think, simply put yourself in your prospects shoes. How?

When you are looking to buy a product online, do you just buy from the first website you come across? In all likelihood the answer is no.

You want to know as much as you can about the product as it relates to your needs and what it will do for you, and then you start looking for the bonus. You want to get the most bang for your buck. True? I know, I do the same thing. So take a close look at the value you are providing to your audience up front and see how you can improve on that, cause the truth is, you can always improve on that.

Can i be totally transparent with you for a second? As you may have noticed there are lots of links and banners around this site that may give off the impression of asking for money, but the big picture is this…

If I can provide enough quality content up front that can help you build your business in some way, than you may be moved to reciprocate by taking advantage of the offers that I’m presenting to you. Simple. Nothing fancy.

Here’s the other part of the equation. If you don’t take advantage of the offers, I realize that it’s nothing personal and that maybe I need to…

a) provide more or better value

b) provide more relevant offers

c) both

In the very near future I will be setting up bonus packages that you will be able to choose from, should you decide to take advantage of the affiliate offers that I’m presenting to you. In addition to this, I will also be setting up more freebie packages that you may want to take advantage of, however those freebie offers will be available to email subscribers only.

So to wrap this up, look around you and pay close attention to the way the big guns in the industry market and reverse engineer the process so that you can apply it to your business for long term success.

To Your Future Success,

Nando

With the amount of blogs that exist and are being created daily, it’s any wonder that someone could make money from a blog at all. However what this illustrates is just how vast the online market really is.

When I think about this I’m reminded of a small area where I live, that has a ridiculously high concentration of automotive repair shops. These guys are literally on top of each other and yet somehow each one of those shops makes money every day.  A large portion of those shops have been there for years.

An Important Realization That Needs To Be Made…

If you want to make money blogging, it’s important to realize just how vast the market is on the internet. Every day there are more people just starting to use the internet, more schools are teaching via the internet than ever before, more companies are becoming more digitally inclined as they look for ways to stay one step ahead of the competition and the list goes on and on.

Case in point, my wife works for a small masonry company that has been in business for fifty years and they don’t even have an internet connection. So let’s talk about why some people won’t make money blogging.

Don’t You Need To Be An Expert?

One big misconception is that you need to be an expert about something. While this may be helpful, it won’t be the thing that motivates you when you don’t feel like blogging.  So what do you need?  Passion.

If you have a passion for the subject matter you’re discussing, you’ll take the time to find out what you don’t know and eventually you’ll end up becoming an expert. Having a passion for your topic will give you the audacity to speak your mind, regardless of what others think.

A Word About Reading Other Peoples’ Blog’s…

Another reason why some people won’t make money blogging is because they are too busy reading everybody else’s blog and not blogging themselves. You can read other blog’s, but if you’re not going to agree, disagree or whatever than there is nothing to monetize.

The Dreaded Fear Of Monetization…

Fear of monetization is another reason that keeps people from seeing any ROI with their blogs. There’s this big fear that maybe your visitors won’t like you because you offered them something related to the subject matter that they were already interested in?

It may be helpful to look at it this way; when you’re visitor stops by your store (blog), there was already a level of interest, especially if they visit more than once. So offering products related to their interest can serve as a way of increasing the value of your blog to your visitor.

But Someone’s Already Done That…

The, it’s already been done before mentality. Comparing yourself to another more established blogger is o.k. if it serves as a positive peer pressure to increase the quality of your posts and offers, but it will kill your enthusiasm and dampen you creativity if you are trying to be just like them.

Are You A Wal-Mart Blogger?

Lastly, don’t be a Wal-Mart blogger. I have nothing against Wal-Mart in fact I think they have a secret $100 cover charge, because every time I walk in there, I can’t walk out without spending $100 bucks. Anyway, if you’re blog is going to cater to every possible market at large, then you’re going to need  Wal-Mart traffic.

And unless you have the advertising budget to get that kind of traffic, you’ll never see any real dollars from your blog.

Well, guess what? This post is finally over. Whew! Keep tightly targeted to your passionate interests, speak your piece and provide a means of monetization that adds value to your visitors. Before you know it, you’ll make money blogging.

To Your Blogging Success,

Nando

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